- February 5, 2019
- Posted by: Sage Shield Safety Consultants
- Category: Overseas Occupational Health And Safety News

Once upon a time researchers found that many injuries in the home were due to kettles being delegated boil dry. Analysis of the mishaps, that often result in burns and fires, revealed that there were really little instances of malfunction of the kettles or the stoves and undoubtedly the water normally acted properly too. Investigators have actually discovered that an unsafe act(leaving the kettle without supervision) was the reason for the injuries in 88% of the cases.
The success story here was a project to make people aware that kettles should not be unsupervised. Difficult strikingtv advertisements graphicallybrought home the misery and suffering brought on by bloody idiotswho let this take place. Some advertisements struck at the heart of typical unsafe acts by revealing these morons mistakenly attempting to conserve time while the kettle boils by participating in typical negligent behavior like going to the toilet, making a call, or getting milk from the refrigerator. The campaign has actually been running for numerous years now and is an excellent success as studies program that many people have actually seen, and keep in mind, the ads. Some pedantic scientists state that recall of the ads is not truly evidence that they’re effective. These unfavorable individuals are easily silenced by figures that reveal a constant decrease in injuries to a point now where they’re virtually non-existent.
The agency that produces the project accepts that the risk in using kettles with automated cut-off switches has actually added to the enhancement. But the campaign continues so regarding protect versus that well recognized killer, complacency. As the Assistant Commissioner for Kitchen Area Policing, and Head of the Kettle Squad, routinely reminds audiences on the night news, “there’s constantly the moron element out there in the kitchen”.
[For the motivation please refer to Haight, F.A. 1973, ‘A Traffic Safety Myth’, Journal of Security Research, vol. 5, no. 4, pp. 226-228]